1.本書共有50個單元提供關鍵行銷字彙。
2.主題包括銷售研究、廣告、媒體和 PR。
3.適合做自學參考和練習書，亦適合做為教室課堂用書。
Offering comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.