華泰文化網

作             者: Michael Handford, Martin Lisboa, Almut Koester and Angela Pitt
總     級     數: 3
英  文  類  型: 國際英語
適  用  程  度: Intermediate to Advanced
C E F R  Level: B1-B2-C1-C2
相  關  下  載
     

◎ 適合具備商管學科理論基礎的商學院學生/研究生。
◎ 涵蓋商管七大主題:商業環境、人員管理、企業文化、作業管理、行銷、財會、策略與決策。
◎ 獨特的教學大綱結合理論與實例分析討論,如:IKEA、Havaianas、Dell 等案例,並培養商業簡報、談判、關係建立等技巧。
◎ 書中英語詞彙收編均採自「商業語料庫」,確保學生能學習到最真實自然的商業溝通英語。
◎ 學生課本隨附DVD,收錄全球學者專家與劍橋大學賈吉商學院學生對於現今商業議題的探討。自修練習書(Personal StudyBook) 隨附聽力CD ,讓學生在課後也有機會複習並整合課堂所學。
An innovative, new multi-level course for the university and in-company sector.
Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging.Leading organisations featured in the series include: IKEA, Unilever, Nokia and Havaianas - to name but a few. All three levels include input from the Cambridge Judge Business School, University of Cambridge.In addition, each Student's Book comes with a free DVD of video case studies looking at even more companies.Thanks to the innovative Theory-Practice-Skills approach and the substantial input into the lessons and activities from the world of business, success starts with Business Advantage.

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Business Advantage Advanced Student's Book with DVD Table of Contents PDF檔
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